{"id":6129,"date":"2020-11-20T14:59:00","date_gmt":"2020-11-20T06:59:00","guid":{"rendered":"https:\/\/www.hishop.com.cn\/wfenxiao\/show_51882.html"},"modified":"2020-11-20T14:59:00","modified_gmt":"2020-11-20T06:59:00","slug":"","status":"publish","type":"post","link":"https:\/\/www.shugg.cn\/shuzhihua\/biz\/6129\/","title":{"rendered":"\u7535\u5546\u6c5f\u6e56\u906d\u6405\u5c40\uff0c\u5c0f\u7a0b\u5e8f\u80fd\u5426\u625b\u4e0b\u8fd9\u9762\u5927\u65d7\uff1f"},"content":{"rendered":"<p>\t\u636e\u6570\u5471\u5471\u5c0f\u7f16\u591a\u591a2018\u5e744\u67082\u65e5\u7684\u6700\u65b0\u89c2\u5bdf\uff1a\u201c\u5341\u51e0\u5e74\u524d\uff0c\u6dd8\u5b9d\u90a3\u6ce2\u5728\u56db\u5b63\u9752(\u4e2d\u56fd\u6700\u5177\u5f71\u54cd\u529b\u7684\u670d\u88c5\u6279\u53d1\u5e02\u573a)\u635e\u51fa\u8863\u670d\u6309\u65a4\u79f0\u3001\u73a9\u6d41\u91cf\u3001\u73a9\u20189.9\u5143\u5305\u90ae\u2019\u7684\u4eba\uff0c\u771f\u7684\u90fd\u5230\u5fae\u4fe1\u6765\u4e86\uff0c\u5168\u90fd\u5f00\u59cb\u73a9\u5c0f\u7a0b\u5e8f\u4e86\u3002\u201d\u6709\u8d5eCEO\u767d\u9e26\u8bf4\u3002<\/p>\n<p>\t\u800c\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u7684\u201c\u9500\u8d27\u201d\u80fd\u529b\uff0c\u5b8c\u5168\u8d85\u51fa\u60f3\u8c61\uff1a6\u4e2a\u6708\u524d\uff0c\u65f6\u5c1a\u535a\u4e3b\u4e8e\u5c0f\u6208\u63a8\u51fa\u201c\u5927\u773c\u775b\u4e70\u4e70\u4e70\u201d\u5546\u5e97\uff0c\u5f88\u5feb\u5355\u65e5GMV(\u6210\u4ea4\u603b\u989d)\u7a81\u7834100\u4e07\u5143\uff0c\u65e5\u8ba2\u5355\u91cf\u8fbe\u52302800\u5355\u3002<\/p>\n<p>\t3\u4e2a\u6708\u524d\uff0c\u81ea\u5a92\u4f53\u516c\u4f17\u53f7\u201c\u9ece\u8d1d\u5361\u7684\u5f02\u60f3\u4e16\u754c\u201d\u9996\u6b21\u4e0a\u7ebf\u81ea\u6709\u54c1\u724c\u7535\u5546\u5c0f\u7a0b\u5e8f\uff0c7\u5206\u949f\u4ea4\u6613\u989d\u7834\u767e\u4e07\uff0c\u7b2c\u4e8c\u6b21\u4e0a\u7ebf\uff0c59\u79d2\u5168\u7ebf\u552e\u7f44\u3002<\/p>\n<p>\t\u66f4\u5927\u7684\u6d41\u91cf\u5947\u8ff9\u6765\u81ea\u4e8e\u62fc\u591a\u591a\u3002\u8fd9\u4e2a2015\u5e749\u6708\u6210\u7acb\u7684\u7535\u5546\u5e73\u53f0\u501f\u52a9\u5fae\u4fe1\u793e\u4ea4\u751f\u6001\u548c\u5c0f\u7a0b\u5e8f\uff0c\u82b1\u4e86\u4e00\u5e74\u65f6\u95f4\u5c06GMV\u753120\u4ebf\u5143\u505a\u5230\u4e86400\u4ebf\u5143\uff0c\u7528\u6237\u6570\u8d853\u4ebf\uff0c\u5f15\u8d77\u4e86\u963f\u91cc\u548c\u4eac\u4e1c\u7684\u9ad8\u5ea6\u8b66\u89c9\u3002<\/p>\n<p>\t\u62fc\u591a\u591a\u3001\u9ece\u8d1d\u5361\u4eec\u6025\u901f\u589e\u957f\u7684GMV\uff0c\u9a8c\u8bc1\u4e86\u793e\u4ea4\u7535\u5546\u6a21\u5f0f\u6210\u529f\u7684\u53ef\u80fd\u6027\u3002\u6b64\u5916\uff0c\u767e\u679c\u56ed\u3001\u5e78\u798f\u897f\u997c\u7b49\u5782\u76f4\u96f6\u552e\u54c1\u724c\u5546\u5747\u544a\u8bc9\u5168\u5929\u5019\u79d1\u6280\uff0c\u4eca\u5e74\u5176\u7ebf\u4e0a\u96f6\u552e\u7684\u6218\u7565\u662f\u2014\u2014\u201cAll in\u5c0f\u7a0b\u5e8f\u201d\u3002<\/p>\n<p>\t\u201c\u6ca1\u6709\u4efb\u4f55\u72b9\u8c6b\uff0c\u767e\u679c\u56ed\u4eca\u5e74\u5728\u7ebf\u4e0a\u90e8\u5206\u4f1a\u2018All in\u5c0f\u7a0b\u5e8f\u2019\u3002\u201d\u767e\u679c\u56ed\u96c6\u56e2\u8fd0\u8425\u4e2d\u5fc3\u603b\u76d1\u5b59\u9e4f\u8bf4\u3002\u4f5c\u4e3a\u56fd\u5185\u6700\u5927\u7684\u6c34\u679c\u96f6\u552e\u5546\uff0c\u767e\u679c\u56ed2017\u5e74\u5168\u5e74\u9500\u552e\u989d84\u4ebf\u5143\uff0c\u5176\u4e2d\u7535\u5546\u9500\u552e\u5360\u6bd420%\uff0c\u9884\u8ba1\u4eca\u5e74\u8fbe\u523025%-30%\u3002\u5b59\u9e4f\u544a\u8bc9\u5168\u5929\u5019\u79d1\u6280\uff0c2018\u5e74\uff0c\u5c0f\u7a0b\u5e8f\u8981\u627f\u8f7d\u767e\u679c\u56ed40%\u7684\u7ebf\u4e0a\u8ba2\u5355\u3002<\/p>\n<p>\t\u5f53\u201c\u65b0\u96f6\u552e\u201d\u65f6\u4ee3\u6765\u4e34\u3001\u7ebf\u4e0a\u6d41\u91cf\u7ea2\u5229\u51e0\u4e4e\u6d88\u8017\u6b86\u5c3d\u65f6\uff0c\u4e00\u5411\u88ab\u8ba4\u4e3a\u7f3a\u5c11\u7535\u5546\u57fa\u56e0\u7684\u817e\u8baf\u901a\u8fc7\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u76f4\u6363\u7535\u5546\u6c5f\u6e56\uff0c\u6dd8\u5b9d\u7f51\u7ea2\u3001\u81ea\u5a92\u4f53\u5927V\u3001\u7ebf\u4e0b\u96f6\u552e\u95e8\u5e97\u3001\u7535\u5546\u5e73\u53f0\u7b49\u57ce\u6c60\u88ab\u4e00\u4e00\u62ff\u4e0b\u3002<\/p>\n<p>\t\u4e00\u3001\u5c0f\u7a0b\u5e8f\u201c\u6405\u5c40\u201d\u7535\u5546\u6c5f\u6e56<\/p>\n<p>\t\u622a\u81f3\u76ee\u524d\uff0c\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u65e5\u6d3b\u8dc3\u7528\u6237\u67092.5\u4ebf\u3002\u636e\u767d\u9e26\u4f30\u7b97\uff0c\u8fd9\u4e00\u6570\u5b57\u52302018\u5e74\u5e95\u5c06\u8d85\u8fc76\u4ebf\uff0c\u4e0e2013\u5e74\u4e2d\u56fd\u7f51\u6c11\u89c4\u6a21\u5927\u81f4\u76f8\u540c\u3002<\/p>\n<p>\t\u5c3d\u7ba1\u5f20\u5c0f\u9f99\u57282018\u5fae\u4fe1\u516c\u5f00\u8bfe\u4e0a\u6307\u51fa\uff0c\u201c\u5c0f\u7a0b\u5e8f\u4e0d\u662f\u4e13\u95e8\u4e3a\u7535\u5546\u51c6\u5907\u7684\u201d\uff0c\u4f46\u7531\u4e8e\u5f3a\u793e\u4ea4\u5c5e\u6027\uff0c\u5fae\u4fe1\u66f4\u5bb9\u6613\u89e6\u8fbe\u4e0d\u4e60\u60ef\u4f7f\u7528App\u7684\u4e09\u3001\u56db\u3001\u4e94\u7ebf\u57ce\u5e02\u548c\u4e2d\u8001\u5e74\u4eba\u7fa4\uff0c\u4ecd\u6709\u4e0d\u5c11\u5546\u5bb6\u5c06\u5c0f\u7a0b\u5e8f\u89c6\u4e3a\u6536\u5272\u4e0b\u4e00\u6ce2\u7535\u5546\u589e\u91cf\u5e02\u573a\u7684\u91cd\u8981\u5229\u5668\u3002<\/p>\n<p>\t\u4e8c\u3001\u201cAll in\u5c0f\u7a0b\u5e8f\u201d<\/p>\n<p>\t\u201c\u5982\u679c\u6ca1\u6709\u5c0f\u7a0b\u5e8f\uff0c\u6050\u6015\u4e0d\u4f1a\u6709\u4efb\u4f55VC\u518d\u53bb\u6295\u7535\u5546\uff0c\u800c\u6ca1\u6709\u5c0f\u7a0b\u5e8f\u7684\u7535\u5546\u5e73\u53f0\u6211\u5df2\u7ecf\u4e0d\u770b\u4e86\u3002\u201d\u4e00\u4f4d\u5173\u6ce8\u7535\u5546\u7684VC\u544a\u8bc9\u5168\u5929\u5019\u79d1\u6280\u3002<\/p>\n<p>\t\u5c0f\u7a0b\u5e8f\u6b63\u5728\u53d6\u4ee3\u4f20\u7edfApp\u6210\u4e3a\u96f6\u552e\u95e8\u5e97\u65b0\u7684\u7ebf\u4e0a\u5165\u53e3\u3002\u5b59\u9e4f\u8868\u793a\uff0c\u5546\u5bb6\u5f88\u591a\u7ebf\u4e0a\u6d41\u91cf\u6765\u81ea\u95e8\u5e97\uff0c\u4f46\u5f88\u5c11\u4f1a\u6709\u4eba\u5728\u95e8\u5e97\u5185\u82b140-50M\u6d41\u91cf\u53bb\u4e0b\u8f7dApp\uff0c\u201c\u5728\u5fae\u4fe1\u4e0a\u4f7f\u7528\u5c0f\u7a0b\u5e8f\uff0c\u6bd4\u5173\u6389\u5fae\u4fe1\u518d\u6253\u5f00\u4e00\u4e2aApp\u4f53\u9a8c\u4e0a\u66f4\u52a0\u987a\u7545\u201d\u3002<\/p>\n<p>\t\u636e\u5fae\u4fe1\u5f00\u653e\u5e73\u53f0\u57fa\u7840\u90e8\u526f\u603b\u7ecf\u7406\u80e1\u4ec1\u6770\u4ecb\u7ecd\uff0c\u76ee\u524d95%\u7684\u7535\u5546\u5e73\u53f0\u90fd\u5df2\u63a5\u5165\u5c0f\u7a0b\u5e8f\uff0c\u5305\u62ec\u4eac\u4e1c\u3001\u552f\u54c1\u4f1a\u3001\u62fc\u591a\u591a\u3001\u8611\u83c7\u8857\u5728\u5185\u7684\u7535\u5546\u90fd\u4ece\u4e2d\u83b7\u5f97\u4e86\u6d77\u91cf\u65b0\u5ba2\u6237\u3002<\/p>\n<p>\t\u552f\u54c1\u4f1a\u4e8e2017\u5e749\u6708\u5f00\u59cb\u8fdb\u884c\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u7684\u57fa\u7840\u5efa\u8bbe\u3002\u636e\u552f\u54c1\u4f1a\u65b9\u9762\u900f\u9732\uff0c\u53bb\u5e749\u5230\u5230\u4eca\u5e741\u6708\uff0c\u5c0f\u7a0b\u5e8f\u7684\u7528\u6237\u5448\u51e0\u4f55\u500d\u6570\u589e\u957f\uff0c\u9884\u8ba12018\u5e74\u5c0f\u7a0b\u5e8f\u5e26\u6765\u7684GMV\u589e\u957f\u662f2017\u5e74\u768410\u500d\u4ee5\u4e0a\u3002<\/p>\n<p>\t\u5c0f\u7a0b\u5e8f\u201c\u6405\u5c40\u201d\u7535\u5546\u6c5f\u6e56 \u552f\u54c1\u4f1a\u5c0f\u7a0b\u5e8f\u65e5\u5747\u9500\u552e\u989d\u5feb\u901f\u589e\u957f(\u552f\u54c1\u4f1a\u4f9b\u56fe)<\/p>\n<p>\t\u5173\u4e8e\u5c0f\u7a0b\u5e8f\u7535\u5546\u7684\u5b9a\u4f4d\uff0c\u817e\u8baf\u793e\u4ea4\u5e7f\u544a\u6709\u5173\u8d1f\u8d23\u4ebaTommy\u6307\u51fa\uff0c\u817e\u8baf\u505a\u7684\u662f\u76f4\u8425\u7535\u5546\u3002\u6240\u8c13\u76f4\u8425\u7535\u5546\uff0c\u5c31\u662f\u5546\u6237\u53ef\u4ee5\u76f4\u63a5\u5728\u5fae\u4fe1\u7684\u751f\u6001\u94fe\u552e\u5356\u5546\u54c1\uff0c\u5c0f\u7a0b\u5e8f\u5e2e\u52a9\u5546\u5bb6\u628a\u5546\u54c1\u548c\u7528\u6237\u8fde\u63a5\u8d77\u6765\uff0c\u628a\u4ea7\u54c1\u63a8\u9001\u5230\u7528\u6237\u9762\u524d\uff0c\u5b8c\u6210\u7b80\u5355\u4fbf\u5229\u7684\u6d41\u7a0b\u3002<\/p>\n<p>\t\u4e0e\u6dd8\u5b9d\u3001\u4eac\u4e1c\u8fd9\u4e00\u7c7b\u8d27\u67b6\u5f0f\u7535\u5546\u4e0d\u540c\uff0c\u5c0f\u7a0b\u5e8f\u662f\u57fa\u4e8e\u5fae\u4fe1\u793e\u4ea4\u751f\u6001\u7684\u201c\u53bb\u4e2d\u5fc3\u5316\u201d\u7535\u5546\u3002\u201c\u4f20\u7edf\u7535\u5546\u662f\u4ee5\u8d27\u67b6\u3001\u5546\u54c1\u4e3a\u6838\u5fc3\uff0c\u662f\u5df2\u7ecf\u4ea7\u751f\u4e86\u8d2d\u4e70\u9700\u6c42\u4e4b\u540e\u627e\u5546\u54c1\u7684\u8def\u5f84\uff0c\u800c\u5fae\u4fe1\u6709\u793e\u4ea4\u5173\u7cfb\u3001\u6709\u5927\u91cf\u7684\u4f18\u8d28\u5185\u5bb9\u8fd9\u4e24\u5c42\u5173\u7cfb\u5728\u91cc\u9762\uff0c\u4ee5\u4eba\u548c\u5185\u5bb9\u4e3a\u6838\u5fc3\u5f15\u53d1\u6d88\u8d39\u9700\u6c42\u3002\u6bd4\u5982\uff0c\u7528\u6237\u9605\u8bfb\u516c\u4f17\u53f7\u6587\u7ae0\u770b\u5230KOL\u7684\u63a8\u8350\u3001\u5728\u5fae\u4fe1\u7fa4\u91cc\u770b\u5230\u597d\u53cb\u63a8\u8350\u3001\u5728\u670b\u53cb\u5708\u770b\u5230\u67d0\u4e2a\u5fae\u5546\u4ecb\u7ecd\u7684\u5546\u54c1\u7b49\u7b49\u3002\u201d\u5149\u901f\u4e2d\u56fd\u57fa\u91d1\u526f\u603b\u88c1\u8d75\u5a67\u544a\u8bc9\u5168\u5929\u5019\u79d1\u6280\u3002<\/p>\n<p>\t\u5c0f\u7a0b\u5e8f\u7528\u6237\u6563\u843d\u5728\u5fae\u4fe1\u7fa4\u3001\u516c\u4f17\u53f7\u53ca\u670b\u53cb\u5708\u91cc\uff0c\u4f9d\u8d56\u793e\u4ea4\u7f51\u7edc\u5929\u7136\u7684\u88c2\u53d8\u6548\u5e94\uff0c\u5728\u77ed\u65f6\u95f4\u5f15\u7206\u4ea7\u54c1\uff0c\u89e6\u8fbe\u4f17\u591a\u7528\u6237\u3002\u76ee\u524d\uff0c\u5c0f\u7a0b\u5e8f\u7535\u5546\u5df2\u51fa\u73b0\u793e\u4ea4\u5206\u4eab\u91d1\u3001\u62fc\u56e2\u3001\u4e70\u8d60\u3001\u5206\u4eab\u79ef\u5956\u3001\u780d\u4ef7\u7b49\u591a\u79cd\u5f62\u5f0f\u3002<\/p>\n<p>\t\u201c\u65b0\u96f6\u552e\u201d\u65f6\u4ee3\u7684\u5230\u6765\uff0c\u5ba3\u544a\u4e86\u7ebf\u4e0a\u6d41\u91cf\u7ea2\u5229\u7684\u7ec8\u7ed3\u3002\u636e\u5e78\u798f\u897f\u997c\u526f\u603b\u88c1\u738b\u8d5f\u4ecb\u7ecd\uff0c\u5f53\u4e0b\u5546\u5bb6\u6d41\u91cf\u83b7\u53d6\u6210\u672c\u4e0d\u65ad\u9ad8\u4f01\uff0c\u5e78\u798f\u897f\u997c2017\u5e74\u7684\u6d41\u91cf\u6210\u672c\u76f8\u6bd42016\u5e74\u5c31\u589e\u957f\u4e8650%\u3002\u4e0a\u8ff0VC\u6307\u51fa\uff0c\u5728\u6dd8\u5b9d\u3001\u5929\u732b\u505a\u63a8\u5e7f\uff0c\u8981\u505a\u5404\u79cd\u6d3b\u52a8\u624d\u6709\u6d41\u91cf\uff0c\u6210\u672c\u5e76\u4e0d\u4fbf\u5b9c\uff0c\u800c\u7f8e\u56e2\u8fd9\u7c7b\u5e73\u53f0\u8981\u62bd\u53d618-20%\u7684\u8d39\u7528\uff0c\u9664\u53bb\u8fd9\u4e9b\u63a8\u5e7f\u8d39\uff0c\u5546\u5bb6\u7684\u5229\u6da6\u6240\u5269\u65e0\u51e0\u3002<\/p>\n<p>\t\u76f8\u6bd4\u4f20\u7edf\u7684\u6d41\u91cf\u83b7\u53d6\u65b9\u5f0f\uff0c\u5c0f\u7a0b\u5e8f\u76ee\u524d\u5728\u6210\u672c\u4e0a\u4e5f\u8868\u73b0\u51fa\u660e\u663e\u4f18\u8d8a\u6027\u3002Tommy\u8868\u793a\uff0c\u73b0\u5728\u4e00\u4e2aApp\u83b7\u53d6\u4e00\u4e2a\u7528\u6237\u7684\u6210\u672c\u662f120-200\u5143\uff0c\u800c\u5c0f\u7a0b\u5e8f\u7531\u4e8e\u793e\u4ea4\u5143\u7d20\u548c\u8425\u9500\u7684\u517c\u5bb9\u66f4\u4e30\u5bcc\uff0c\u5176\u83b7\u5ba2\u6210\u672c\u53ea\u670950\u5143\u3002<\/p>\n<p>\t\u76ee\u524d\uff0c\u5fae\u4fe1\u6708\u6d3b\u8dc3\u6570\u5df2\u8d8510\u4ebf\uff0c\u4e00\u7ebf\u57ce\u5e02\u7684\u6e17\u900f\u9ad8\u8fbe98%\uff0c\u5750\u62e5\u9ad8\u989d\u6d41\u91cf\uff0c\u4e0e\u8d27\u67b6\u5f0f\u7535\u5546\u4e0d\u540c\uff0c\u53bb\u4e2d\u5fc3\u5316\u7684\u6d41\u91cf\u514d\u53bb\u4e86\u51b2\u6392\u540d\u3001\u529e\u94bb\u5c55\u548c\u76f4\u901a\u8f66\u7684\u8d39\u7528\uff0c\u9500\u552e\u4e5f\u6ca1\u6709\u62bd\u6210\uff0c\u4fdd\u8bc1\u4e86\u5546\u5bb6\u7684\u5229\u6da6\u7a7a\u95f4\u3002<\/p>\n<p>\t\u5c0f\u7a0b\u5e8f\u7684\u6d41\u91cf\u5206\u53d1\u4e0d\u4ec5\u5c40\u9650\u5728\u7ebf\u4e0a\u3002\u8d75\u5a67\u8868\u793a\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u7ebf\u4e0b\u54c1\u724c\u5546\u3001\u6e20\u9053\u5546\u540c\u6837\u5728\u901a\u8fc7\u5c0f\u7a0b\u5e8f\u505a\u65b0\u5ba2\u7684\u83b7\u53d6\u3001\u4ea7\u54c1\u7684\u7ebf\u4e0a\u9500\u552e\u548c\u670d\u52a1\u6548\u7387\u7684\u63d0\u5347\u3002\u5c0f\u7a0b\u5e8f\u548c\u7ebf\u4e0b\u9910\u996e\u3001\u96f6\u552e\u3001\u672c\u5730\u751f\u6d3b\u670d\u52a1\u3001\u91d1\u878d\u7b49\u884c\u4e1a\u7ed3\u5408\uff0c\u573a\u666f\u4f1a\u8d8a\u6765\u8d8a\u5e7f\u6cdb\u3002<\/p>\n<p>\t\u4f8b\u5982\uff0c\u5bf9\u4e8e\u7acb\u8db3\u7ebf\u4e0b\u95e8\u5e97\u7684\u5546\u5bb6\u6765\u8bf4\uff0c\u501f\u52a9\u5c0f\u7a0b\u5e8f\u529f\u80fd\u53ef\u4ee5\u8ba9\u7528\u6237\u57285\u516c\u91cc\u8303\u56f4\u5185\u627e\u5230\u95e8\u5e97\uff0c\u5e76\u5230\u5e97\u83b7\u53d6\u670d\u52a1\u3002\u4ee5\u5e78\u798f\u897f\u997c\u4e3a\u4f8b\uff0c\u5176\u65b0\u589e\u7528\u6237\u4e2d\u5c31\u670920%\u6765\u81ea\u4e8e\u9644\u8fd1\u7684\u5c0f\u7a0b\u5e8f\uff0c\u83b7\u5ba2\u6210\u672c\u6781\u4f4e\u3002<\/p>\n<p>\t\u53e6\u636eTommy\u4ecb\u7ecd\uff0c\u901a\u5e38\u4e00\u4e2a\u5c0f\u7a0b\u5e8f\u7528\u6237\u517b\u6210\u56fa\u5b9a\u8bbf\u95ee\u7684\u884c\u4e3a\u9700\u898121\u5929\uff0c\u800c\u4e0d\u7528\u6295\u653e\u4efb\u4f55\u5e7f\u544a\uff0c\u7528\u6237\u901a\u8fc7\u8d2d\u4e70\u4e60\u60ef\u548c\u4e4b\u524d\u7684\u6d41\u91cf\u5165\u53e3\uff0c30%\u7684\u4eba\u7fa4\u4f1a\u89e6\u8fbe\u5230\u5c0f\u7a0b\u5e8f\u8fdb\u884c\u91cd\u590d\u8d2d\u4e70\u3002<\/p>\n<p>\t\u4f5c\u4e3a\u96f6\u552eSaaS\u670d\u52a1\u5546\uff0c\u767d\u9e26\u521b\u529e\u7684\u6709\u8d5e\u670d\u52a1\u7740\u6700\u5927\u91cf\u7684\u5c0f\u7a0b\u5e8f\u7535\u5546\u5546\u5bb6\u3002\u53bb\u5e74\uff0c\u6709\u8d5e\u6210\u7acb\u4e86\u4e24\u4e2a\u9879\u76ee\u7ec4\uff0c\u4e13\u95e8\u505a\u5c0f\u7a0b\u5e8f\u7684\u7814\u53d1\u3002\u9664\u5df2\u53d1\u5e03\u7535\u5b50\u5361\u5238\u3001\u4f1a\u5458\u5361\u3001\u591a\u4eba\u62fc\u56e2\u7b49\u8425\u9500\u4ea7\u54c1\u5916\uff0c\u6709\u8d5e\u8fd1\u671f\u8fd8\u5c06\u63a8\u51fa\u5c0f\u7a0b\u5e8f\u7684\u201c\u5206\u9500\u5546\u54c1\u201d\u3001\u201c\u591a\u7f51\u70b9\u201d\u3001\u201c\u77e5\u8bc6\u4ed8\u8d39\u201d\u7b49\u73a9\u6cd5\uff0c\u5e76\u5c06\u5c0f\u7a0b\u5e8f\u7684\u529f\u80fd\u4e0e\u5386\u65f6\u4e94\u5e74\u6253\u9020\u7684\u6709\u8d5e\u5fae\u5546\u57ce\u73b0\u6709\u7684800\u591a\u9879\u529f\u80fd\u5b8c\u6574\u5bf9\u9f50\uff0c\u65e0\u9700\u4ece\u5934\u5f00\u53d1\uff0c\u8fed\u4ee3\u901f\u5ea6\u66f4\u5feb\u3002<\/p>\n<p>\t\u4e0d\u8fc7\uff0c\u767d\u9e26\u63d0\u9192\u5230\uff0c\u201c\u5c0f\u7a0b\u5e8f\u4e92\u8054\u7f51\u201d\u5e76\u975e\u4ec5\u4ec5\u6307\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\uff0c\u4e92\u8054\u7f51\u5e73\u53f0\u60f3\u8981\u83b7\u53d6\u4fe1\u606f\uff0c\u5f00\u53d1\u5c0f\u7a0b\u5e8f\u662f\u5fc5\u7531\u4e4b\u8def\u3002\u800c\u7acb\u8db3\u4e8e\u5546\u5bb6\u7684\u6709\u8d5e\u4f1a\u5bfb\u6c42\u4efb\u4f55\u5546\u5bb6\u9700\u8981\u7684\u5c0f\u7a0b\u5e8f\u5e73\u53f0\u8fdb\u884c\u5408\u4f5c\u3002<\/p>\n<p>\t2017\u5e749\u6708\uff0c\u652f\u4ed8\u5b9d\u5c0f\u7a0b\u5e8f\u6b63\u5f0f\u63a8\u51fa\uff0c2018\u5e741\u6708\u521d\u8fce\u6765\u4e0a\u7ebf\u540e\u7684\u9996\u6b21\u89c4\u6a21\u6027\u5f00\u653e\u3002\u968f\u540e\u624b\u673a\u6dd8\u5b9d\u3001\u65b0\u6d6a\u5fae\u535a\u3001\u4eca\u65e5\u5934\u6761\u3001\u767e\u5ea6\u7b49\u516c\u53f8\u76f8\u7ee7\u4f20\u51fa\u5f00\u53d1\u5c0f\u7a0b\u5e8f\u7684\u6d88\u606f\u3002<\/p>\n<p>\t\u5e7f\u4e1c\u8d22\u7ecf\u5927\u5b66\u6559\u6388\u8096\u6021\u8ba4\u4e3a\uff0c\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u662f\u57fa\u4e8e\u793e\u4ea4\u53ca\u81ea\u5a92\u4f53\u4f53\u7cfb\uff0c\u800c\u652f\u4ed8\u5b9d\u5c0f\u7a0b\u5e8f\u662f\u57fa\u4e8e\u81ea\u8eab\u7535\u5546\u4f53\u7cfb\uff0c\u4ece\u4fa7\u91cd\u70b9\u4e0a\u770b\uff0c\u652f\u4ed8\u5b9d\u66f4\u503e\u5411\u4e8e\u8fde\u63a5\u4f1a\u5458\u3001\u4fe1\u7528\u4f53\u7cfb\uff0c\u53cc\u65b9\u57fa\u56e0\u4e0d\u540c\uff0c\u652f\u4ed8\u5b9d\u80fd\u5e26\u6765\u7684\u65b0\u6d41\u91cf\u5341\u5206\u6709\u9650\u3002<\/p>\n<p>\t\u5bf9\u4e8e\u8fd1\u671f\u5a92\u4f53\u62a5\u9053\u7684\u201c\u624b\u673a\u6dd8\u5b9d\u4eca\u5e743\u6708\u5c06\u63a8\u51fa\u5c0f\u7a0b\u5e8f\u201d\uff0c\u963f\u91cc\u5df4\u5df4\u96c6\u56e2\u4e0e\u5929\u732b\u65b9\u9762\u5747\u56de\u590d\u5168\u5929\u5019\u79d1\u6280\u79f0\uff1a\u8fd9\u4e00\u6d88\u606f\u5b58\u5728\u8bef\u8bfb\u3002\u6240\u8c13\u201c\u6dd8\u5b9d\u5c0f\u7a0b\u5e8f\u201d\uff0c\u5b9e\u9645\u4e0a\u662f\u5176\u5728\u54c1\u724c\u53f7\u4e2d\u63a8\u51fa\u7684\u4e00\u9879\u65b0\u529f\u80fd\uff0c\u51ed\u501f\u6b64\u4e3e\uff0c\u963f\u91cc\u5e0c\u671b\u5c06\u624b\u6dd8\u7684\u6570\u636e\u548c\u5404\u9879\u80fd\u529b\u5206\u53d1\u7ed9\u5546\u5bb6\u548c\u7b2c\u4e09\u65b9\u3002<\/p>\n<p>\t\u4e09\u3001\u589e\u91cf\u5e02\u573a\u4e89\u593a\u6218<\/p>\n<p>\t\u4f5c\u4e3a\u817e\u8baf\u7535\u5546\u8054\u76df\u7684\u91cd\u91cf\u7ea7\u6210\u5458\uff0c\u4eac\u4e1c\u4e00\u76f4\u62e5\u6709\u5fae\u4fe1\u5165\u53e3\uff0c\u4f46\u662f\u771f\u6b63\u6316\u6398\u5fae\u4fe1\u7528\u6237\u7fa4\u4e0e\u793e\u4ea4\u6d41\u91cf\u6f5c\u80fd\u7684\u5374\u662f\u62fc\u591a\u591a\u3002<\/p>\n<p>\t\u62fc\u591a\u591a\u88ab\u51a0\u4ee5\u201c\u5fae\u4fe1\u793e\u4ea4\u7535\u5546\u4ee3\u8868\u201d\u4e4b\u540d\u3002\u5176\u501f\u52a9\u539f\u6709\u7528\u6237\uff0c\u5c06\u5c0f\u7a0b\u5e8f\u901a\u8fc7\u5fae\u4fe1\u7fa4\u548c\u670b\u53cb\u5708\u7684\u5f62\u5f0f\u88c2\u53d8\u51fa\u53bb\uff0c\u83b7\u5f97\u65b0\u7684\u7528\u6237\uff0c\u5b9e\u73b0\u5feb\u901f\u7684\u7528\u6237\u6536\u5272\u3002\u636e\u6089\uff0c\u62fc\u591a\u591a\u5c0f\u7a0b\u5e8f\u4e0a\u7ebf\u534a\u5e74\u4ee5\u6765\uff0c\u5df2\u7ecf\u62fc\u51fa\u4e86\u8fc7\u4ebf\u8bbf\u95ee\u91cf\u3002<\/p>\n<p>\t\u6765\u81ea\u8611\u83c7\u8857\u6570\u636e\u4ea6\u663e\u793a\uff0c\u5176\u5c0f\u7a0b\u5e8f\u5f53\u4e2d\u670944%\u7684\u6210\u4ea4\u7528\u6237\u6765\u81ea\u4e8e\u5fae\u4fe1\u597d\u53cb\u5206\u4eab\uff0c\u65b0\u5ba2\u6210\u4ea4\u5360\u6bd4\u662f\u8611\u83c7\u8857App\u76844.2\u500d\uff0c\u7528\u6237\u8d2d\u4e70\u51b3\u7b56\u901f\u5ea6\u662fApp\u76842.28\u500d\u3002<\/p>\n<p>\t\u552f\u54c1\u4f1a\u5219\u89c6\u5c0f\u7a0b\u5e8f\u4e3a\u5207\u5165\u5fae\u4fe1\u65b0\u6d41\u91cf\u5e02\u573a\u3001\u8fde\u63a5\u7ad9\u5185\u5916\u5206\u4eab\u7684\u8f7d\u4f53\u3002\u552f\u54c1\u4f1a\u65b9\u9762\u56de\u590d\u5168\u5929\u5019\u79d1\u6280\u79f0\uff1a\u5c0f\u7a0b\u5e8f\u56f4\u7ed5\u5fae\u4fe1\u73af\u5883\u7684\u7279\u6027\uff0c\u66f4\u5f3a\u5316\u5355\u54c1\u5bfc\u8d2d\u548c\u5206\u7c7b\uff0c\u4f53\u73b0\u54c1\u724c\u7f51\u8d2d\u7684\u5e73\u53f0\u4f18\u52bf\u3002\u552f\u54c1\u4f1a\u5fae\u4fe1\u94b1\u5305\u5165\u53e3\u5373\u5c06\u5f00\u653e\uff0c\u672a\u6765\u4f1a\u5728\u5c0f\u7a0b\u5e8f\u4e0a\u5f00\u8f9f\u66f4\u591a\u5177\u6709\u5206\u4eab\u4f20\u64ad\u80fd\u529b\u7684\u793e\u4ea4\u7535\u5546\u8425\u9500\u6d3b\u52a8\u548c\u4ea7\u54c1\u80fd\u529b\uff0c\u501f\u529b\u793e\u4ea4\u62d3\u5c55\u65b0\u5ba2\uff0c\u4e14\u589e\u52a0\u8001\u5ba2\u7684\u7c98\u6027\u3002<\/p>\n<p>\t\u201c\u5c0f\u7a0b\u5e8f\u2018\u53bb\u4e2d\u5fc3\u5316\u2019\u7535\u5546\u7684\u751f\u6001\u5df2\u7ecf\u9010\u6e10\u5f62\u6210\u3002\u201d\u767d\u9e26\u8bf4\uff0c\u5728\u590d\u8d2d\u7387\u3001\u9000\u6362\u8d27\u3001ROI(\u6295\u8d44\u56de\u62a5\u7387)\u7b49\u6307\u6807\u4e0a\uff0c\u5c0f\u7a0b\u5e8f\u90fd\u4f18\u4e8e\u4e2d\u5fc3\u5316\u5e73\u53f0\u7535\u5546\u3002<\/p>\n<p>\t\u636e\u6709\u8d5e\u6570\u636e\uff0c\u5728\u4e2d\u5fc3\u5316\u5e73\u53f0\u6295\u653e\uff0c\u8f83\u597d\u7684\u5e97\u94fa\u6bcf\u65e5\u8bbf\u95ee\u5230\u6210\u4ea4\u7684\u8f6c\u5316\u7387\u4e3a2%\u3002\u5c0f\u7a0b\u5e8f\u5e73\u53f0\u4e0a\uff0c\u8001\u5ba2\u7684\u8f6c\u5316\u7387\u5e73\u5747\u8d85\u8fc720%\uff0c\u6709\u8d5e5000\u4e2a\u6d3b\u8dc3\u81ea\u5a92\u4f53\u5927\u53f7\u5e73\u5747\u8f6c\u5316\u7387\u505a\u5230\u4e8640%\uff0c\u6709\u7684\u8f6c\u5316\u7387\u751a\u81f3\u505a\u5230\u4e8660-80%\u3002<\/p>\n<p>\t\u4ece\u590d\u8d2d\u7387\u6765\u770b\uff0c\u4e2d\u5fc3\u5316\u7535\u5546\u5f88\u96be\u505a\u523020%\uff0c\u4f46\u5c0f\u7a0b\u5e8f\u5e73\u53f0\u590d\u8d2d\u738740%\u6bd4\u6bd4\u7686\u662f\uff0c\u4e00\u4e9b\u5927\u53f7\u751a\u81f3\u505a\u5230\u4e8680%\u3002\u800c\u56e0\u4e3a\u793e\u4ea4\u7535\u5546\u5546\u5bb6\u4e0e\u5ba2\u6237\u7684\u4fe1\u4efb\u611f\u66f4\u5f3a\uff0c\u670d\u88c5\u54c1\u7c7b\u5728\u5c0f\u7a0b\u5e8f\u7684\u9000\u6362\u8d27\u6bd4\u4f8b\u53ea\u67095%\u3002<\/p>\n<p>\t\u5c0f\u7a0b\u5e8f\u201c\u6405\u5c40\u201d\u7535\u5546\u6c5f\u6e562017\u5e74\u4e2d\u56fd\u7535\u5546APP\u4e0e\u7535\u5546\u5c0f\u7a0b\u5e8f\u5bf9\u6bd4\u5206\u6790(\u6765\u6e90\uff1a\u827e\u5a92\u54a8\u8be2)<\/p>\n<p>\t\u4f5c\u4e3a\u4e8e\u5c0f\u6208\u7684\u6295\u8d44\u65b9\u4e4b\u4e00\uff0c\u5149\u901f\u4e2d\u56fd\u8ba4\u4e3a\u201c\u53bb\u4e2d\u5fc3\u5316\u201d\u7535\u5546\u6709\u7740\u5de8\u5927\u673a\u4f1a\u3002\u8d75\u5a67\u6307\u51fa\uff0c\u5bf9\u4e8e\u521b\u4e1a\u8005\u800c\u8a00\uff0c\u6838\u5fc3\u5728\u4e8e\u80fd\u5426\u7cbe\u51c6\u7684\u5207\u5165\u67d0\u4e00\u7c7b\u7528\u6237\u7fa4\u4f53\uff0c\u5e76\u8ba9\u7528\u6237\u6301\u7eed\u7684\u4ea7\u751f\u8d2d\u4e70\uff0c\u6bd4\u5982\uff0c\u4e8e\u5c0f\u6208\u6293\u4f4f\u7684\u662f\u8ffd\u6c42\u54c1\u8d28\u751f\u6d3b\u7684\u5973\u6027\u7528\u6237\uff0c\u62fc\u591a\u591a\u5219\u6293\u4f4f\u4e86\u4ef7\u683c\u654f\u611f\u4eba\u7fa4\u3002<\/p>\n<p>\t\u4f5c\u4e3a\u4e00\u9879\u56fd\u6c11\u7ea7\u5e94\u7528\uff0c\u5fae\u4fe1\u5df2\u5360\u7528\u4e86\u4eba\u4eec50%\u7684\u624b\u673a\u65f6\u95f4\u3002\u8fd9\u4f7f\u5f97\u65e0\u8bba\u6d89\u8db3\u4efb\u4f55\u4e00\u4e2a\u9886\u57df\uff0c\u5fae\u4fe1\u90fd\u6709\u98a0\u8986\u5e02\u573a\u683c\u5c40\u7684\u53ef\u80fd\u3002<\/p>\n<p>\t\u8d44\u6df1\u7535\u5546\u5206\u6790\u5e08\u674e\u6210\u4e1c\u5bf9\u5168\u5929\u5019\u79d1\u6280\u5206\u6790\u79f0\uff0c\u77ed\u671f\u6765\u770b\uff0c\u5c0f\u7a0b\u5e8f\u7535\u5546\u5bf9\u963f\u91cc\u7684\u5f71\u54cd\u4e3b\u8981\u662f\u5728\u91cd\u53e0\u4eba\u7fa4\u4e0a\u3002\u5728\u8fd9\u90e8\u5206\u4eba\u7fa4\u4e0a\uff0c\u53cc\u65b9\u80dc\u8d1f\u7684\u5173\u952e\u5728\u4e8e\u5f53\u7528\u6237\u6709\u4e86\u6d88\u8d39\u6b32\u671b\uff0c\u662f\u76f4\u63a5\u641c\u7d22\u5c0f\u7a0b\u5e8f\uff0c\u8fd8\u662f\u4e60\u60ef\u6027\u5730\u70b9\u5f00\u6dd8\u5b9dApp\u8fdb\u884c\u8d2d\u4e70\u3002<\/p>\n<p>\t\u66f4\u4e3a\u91cd\u8981\u7684\u662f\uff0c\u5c0f\u7a0b\u5e8f\u5207\u5272\u4e86\u6dd8\u5b9d\u7684\u589e\u91cf\u3002\u683c\u4e0a\u7406\u8d22\u5408\u4f19\u4eba\u517c\u6295\u8d44\u603b\u76d1\u6731\u6602\u544a\u8bc9\u5168\u5929\u5019\u79d1\u6280\uff1a\u201c\u8fc7\u53bb\u51e0\u5e74\u4e2d\u56fd\u79fb\u52a8\u4e92\u8054\u7f51\u589e\u957f\u6700\u5feb\u7684\u65b9\u5411\u662f\u4e09\u56db\u4e94\u7ebf\u57ce\u5e02\uff0c\u65e0\u8bba\u662f\u963f\u91cc\u3001\u4eac\u4e1c\u8fd9\u6837\u7684\u7535\u5546\uff0c\u8fd8\u662f\u5feb\u624b\u3001\u5fae\u535a\u3001\u964c\u964c\u3001\u4eca\u65e5\u5934\u6761\u8fd9\u6837\u7684\u793e\u4ea4\u5e94\u7528\uff0c\u8fc7\u53bb\u51e0\u5e74\u4e00\u76f4\u5728\u4e0d\u65ad\u5411\u4e0b\u6e17\u900f\u6e20\u9053\u3002\u201d<\/p>\n<p>\t2018\u5e74\u6625\u665a\u671f\u95f4\uff0c\u6dd8\u5b9d\u63a8\u51fa\u201c\u4eb2\u60c5\u8d26\u6237\u201d\uff0c\u51a0\u540d\u6625\u665a\uff0c\u5e0c\u671b\u901a\u8fc7\u7ea2\u5305\u5f62\u5f0f\u63a8\u52a8\u5e74\u8f7b\u4eba\u4e3a\u7236\u6bcd\u7b49\u5f00\u901a\u6dd8\u5b9d\u3002\u4e00\u4e2a\u672a\u7ecf\u8bc1\u5b9e\u7684\u6570\u636e\u662f\uff0c\u4eca\u5e74\u6625\u665a\u7ed3\u675f\u540e\uff0c\u6dd8\u5b9d\u7684\u6d41\u91cf\u662f\u201c\u53cc11\u201d\u768415\u500d\u3002\u201c\u5f53\u5929\u665a\u4e0a\u6dd8\u5b9d\u4ece\u670d\u52a1\u5668\u5230\u5ba2\u670d\u5168\u5b95\u673a\u4e86\uff0c\u90fd\u662f\u5728\u54a8\u8be2\u600e\u4e48\u4e0b\u5355\u3001\u600e\u4e48\u4ed8\u94b1\u3002\u201d\u767d\u9e26\u8bf4\u3002<\/p>\n<p>\t\u5728\u767d\u9e26\u770b\u6765\uff0c\u7535\u5546\u6b63\u5f0f\u8fce\u6765\u4e86\u4ee5\u79fb\u52a8\u793e\u4ea4\u4e3a\u8f74\u5fc3\u7684\u589e\u91cf\u5e02\u573a\uff0c\u8fd9\u4e2a\u589e\u91cf\u5e02\u573a\u7684\u6784\u6210\u5305\u62ec\u5c0f\u9547\u9752\u5e74\u3001\u9ad8\u7aef\u6d88\u8d39\u8005\u3001\u5c11\u5e74\u3001\u4e2d\u8001\u5e74\u4e3a\u4e3b\u7684\u6d88\u8d39\u7fa4\u4f53\uff0c\u5e02\u573a\u89c4\u6a21\u8fbe\u52306\u4ebf(\u4eba\u53e3)\uff0c\u800c\u4f20\u7edf\u7684\u5b58\u91cf\u5e02\u573a\u53ea\u67094\u4ebf\u3002<\/p>\n<p>\t\u201c\u6dd8\u5b9d5\u4ebf\u591a\u7528\u6237\uff0c\u5fae\u4fe110\u4ebf\u591a\u7528\u6237\uff0c\u4e2d\u95f44\u4ebf\u591a\u7684\u5dee\u8ddd\u5927\u90e8\u5206\u662f\u5728\u4e09\u56db\u4e94\u7ebf\u57ce\u5e02\u4f7f\u7528\u5fae\u4fe1\u4f46\u662f\u4e0d\u5728\u7f51\u4e0a\u8d2d\u7269\u7684\u4e2d\u8001\u5e74\u4eba\uff0c\u800c\u8fd9\u4e00\u4eba\u7fa4\u6070\u6070\u662f\u62fc\u591a\u591a\u7684\u4e3b\u8981\u7684\u53d7\u4f17\u4eba\u7fa4\u3002\u201d\u695a\u695a\u8857\u8fd0\u8425\u603b\u76d1\u6768\u6dcb\u8868\u793a\u3002<\/p>\n<p>\t\u636e\u516c\u5f00\u6570\u636e\uff0c\u76ee\u524d\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u7528\u6237\u5728\u4e00\u3001\u4e8c\u7ebf\u57ce\u5e02\u5360\u6bd4\u4e3a50%\uff0c\u56db\u7ebf\u57ce\u5e02\u53ca\u4ee5\u4e0b\u5360\u6bd4\u9ad8\u8fbe31%\uff0c\u8fd9\u4e0e\u5c0f\u7a0b\u5e8f\u7535\u5546\u7528\u6237\u57fa\u672c\u543b\u5408\u3002<\/p>\n<p>\t\u827e\u5a92\u54a8\u8be2\u6570\u636e\u663e\u793a\uff0c\u5c0f\u7a0b\u5e8f\u7535\u5546\u7528\u6237\u5206\u5e03\u4e2d\uff0c\u4e00\u7ebf\u57ce\u5e02\u7684\u536023.9%\u3001\u4e8c\u7ebf\u57ce\u5e02 37.7%\u3001\u4e09\u7ebf\u57ce\u5e02\u4ee5\u4e0b\u5360\u6bd439.4%\uff0c\u5927\u591a\u6570\u7528\u6237\u6708\u5165\u6536\u5165\u57283000-8000\u5143\u3002\u827e\u5a92\u54a8\u8be2\u5206\u6790\u5e08\u8ba4\u4e3a\uff0c\u5c0f\u7a0b\u5e8f\u7535\u5546\u5730\u57df\u8986\u76d6\u5728\u4e0d\u65ad\u6269\u5927\uff0c\u5df2\u9010\u6e10\u4e0b\u6c89\u81f3\u4e09\u56db\u7ebf\u57ce\u5e02\u4ee5\u53ca\u519c\u6751\u5730\u533a\u3002\u800c\u5c0f\u7a0b\u5e8f\u7535\u5546\u7684\u7528\u6237\u666e\u904d\u5c5e\u4e8e\u4e2d\u7b49\u6536\u5165\u6c34\u5e73\uff0c\u5c0f\u7a0b\u5e8f\u7535\u5546\u7684\u5546\u54c1\u53ef\u4ee5\u5b9e\u60e0\u7684\u4ef7\u683c\u548c\u9ad8\u6027\u4ef7\u6bd4\u7684\u5546\u54c1\u5438\u5f15\u6d88\u8d39\u8005\u3002<\/p>\n<p>\t\u5c0f\u7a0b\u5e8f\u201c\u6405\u5c40\u201d\u7535\u5546\u6c5f\u6e56 2017\u5e74\u5c0f\u7a0b\u5e8f\u7535\u5546\u7528\u6237\u5206\u5e03\u548c\u6708\u6536\u5165\u6784\u6210(\u6765\u6e90\uff1a\u827e\u5a92\u54a8\u8be2)<\/p>\n<p>\t\u6b63\u5982\u8d1d\u8d1d\u7f51CEO\u5f20\u826f\u4f26\u6240\u8a00\uff0c\u793e\u4ea4\u7535\u5546\u56e0\u4e3a\u5176\u53ef\u4ee5\u901a\u8fc7\u4eba\u4e0e\u4eba\u4e4b\u95f4\u7684\u7f51\u72b6\u4f20\u64ad\u5feb\u901f\u89e3\u51b3\u56db\u4e94\u7ebf\u4eba\u7fa4\u89e6\u8fbe\u548c\u4e0b\u6c89\u7684\u95ee\u9898\uff0c\u4ece\u5546\u4e1a\u6a21\u5f0f\u4e0a\u770b\uff0c\u4f1a\u5728\u672a\u6765\u6210\u4e3a\u5f88\u597d\u7684\u7535\u5546\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p>\t\u767d\u9e26\u5bf9\u5168\u5929\u5019\u79d1\u6280\u8868\u793a\uff1a\u201c\u5176\u5b9e\u963f\u91cc\u4e0d\u662f\u5728\u9762\u5bf9\u5fae\u4fe1\u6216\u5c0f\u7a0b\u5e8f\u7684\u51b2\u51fb\uff0c\u771f\u6b63\u8ba9\u963f\u91cc\u7126\u8651\u7684\u662f\uff0c\u589e\u91cf\u5e02\u573a\u6765\u4e86\u5b83\u8981\u5982\u4f55\u6293\u4f4f?\u201d<\/p>\n<p>\t3\u670817\u65e5\uff0c\u6dd8\u5b9d\u6b63\u5f0f\u63a8\u51fa\u201c\u6dd8\u5b9d\u7279\u4ef7\u7248\u201dApp\u3002\u963f\u91cc\u5df4\u5df4\u65b9\u9762\u5426\u8ba4\u4e86\u6b64\u4e3e\u662f\u4e3a\u4e86\u201c\u72d9\u51fb\u62fc\u591a\u591a\u201d\u7684\u8bf4\u6cd5\uff0c\u6dd8\u5b9d\u5b98\u65b9\u5219\u5ba3\u5e03\u6b63\u5f0f\u7531\u201c\u6d88\u8d39\u5347\u7ea7\u201d\u8f6c\u578b\u4e3a\u201c\u6d88\u8d39\u5206\u7ea7\u201d\uff0c\u5c06\u201c\u6dd8\u5b9d\u7279\u4ef7\u7248\u201dApp\u5b9a\u4e49\u4e3a\u8ffd\u6c42\u6781\u81f4\u6027\u4ef7\u6bd4\u4eba\u7fa4\u7684\u7efc\u5408\u6298\u6263\u5e73\u53f0\u3002<\/p>\n<p>\t\u56db\u3001\u5c0f\u7a0b\u5e8f\u7684\u91ce\u5fc3<\/p>\n<p>\t\u7535\u5546\u73a9\u5bb6\u7eb7\u7eb7\u62bc\u6ce8\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\uff0c\u6e90\u4e8e\u4e00\u4e2a\u5171\u8bc6\uff1a\u5c0f\u7a0b\u5e8f\u6d41\u91cf\u5c06\u57282018\u5e74\u8fce\u6765\u5927\u7206\u53d1\uff0c\u5fae\u4fe1\u4e5f\u4f1a\u91ca\u653e\u66f4\u591a\u7684\u80fd\u529b\u7ed9\u4e88\u5c0f\u7a0b\u5e8f\u7535\u5546\u3002<\/p>\n<p>\t\u636e\u7edf\u8ba1\uff0c\u8fc7\u53bb\u4e00\u5e74\u4e2d\uff0c\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u5171\u53d1\u5e03\u4e8632\u6b21\u91cd\u5927\u529f\u80fd\u66f4\u65b0\uff0c\u5176\u4e2d\u670968\u9879\u66f4\u65b0\u6d89\u53ca\u7535\u5546\u9886\u57df\u30022017\u5e74\u4e0b\u534a\u5e74\u4ee5\u6765\uff0c\u5fae\u4fe1\u5b98\u65b9\u5728\u5c0f\u7a0b\u5e8f\u80fd\u529b\u5f00\u653e\u4e0a\u7684\u6b65\u4f10\u4e5f\u8fdb\u4e00\u6b65\u52a0\u5feb\uff1a<\/p>\n<p>\t2017\u5e749\u6708\uff0c\u5fae\u4fe1\u641c\u7d22\u6846\u65b0\u589e\u5c0f\u7a0b\u5e8f\u5feb\u6377\u5165\u53e3;10\u6708\uff0c\u5c0f\u7a0b\u5e8f\u589e\u52a0\u76f4\u64ad\u529f\u80fd\uff0c\u5546\u5bb6\u591a\u5a92\u4f53\u80fd\u529b\u5f97\u5230\u8fdb\u4e00\u6b65\u5347\u7ea7;\u800c\u572811\u6708\uff0c\u5fae\u4fe1\u5f00\u653e\u4e86\u5c0f\u7a0b\u5e8f\u5185\u5d4c\u7f51\u9875\u7684\u80fd\u529b\uff0c\u5e76\u63a8\u51fa\u4e86\u5fae\u4fe1\u5c0f\u5e97\u5c0f\u7a0b\u5e8f\uff0c\u5c0f\u7a0b\u5e8f\u53ef\u5173\u8054\u516c\u4f17\u53f7\u8fbe\u5230500\u4e2a\u3002<\/p>\n<p>\t\u4e00\u76f4\u4ee5\u6765\uff0c\u817e\u8baf\u7684\u57fa\u56e0\u662f\u793e\u4ea4\uff0c\u800c\u975e\u7535\u5546\u3002\u5f20\u5c0f\u9f99\u5728\u4eca\u5e74\u5e74\u521d\u7684\u5fae\u4fe1\u516c\u5f00\u8bfe\u4e0a\u8868\u793a\uff1a\u201c\u5c0f\u7a0b\u5e8f\u4e0d\u662f\u4e3a\u4e86\u67d0\u4e2a\u9886\u57df\u51c6\u5907\u7684\uff0c\u5b83\u662f\u4e00\u4e2a\u901a\u7528\u7684\u5e73\u53f0\uff0c\u6211\u4eec\u66f4\u613f\u610f\u628a\u4e00\u4e2a\u5e73\u53f0\u505a\u5f97\u8db3\u591f\u62bd\u8c61\uff0c\u8ba9\u4e0d\u540c\u884c\u4e1a\u6709\u8db3\u591f\u53d1\u5c55\u7684\u7a7a\u95f4\u3002\u201d<\/p>\n<p>\t\u4f46\u662f\u5fae\u4fe1\u7684\u7535\u5546\u751f\u6001\u4ecd\u7136\u5de8\u5927\u3002\u636e\u4e1a\u5185\u6d4b\u7b97\uff0c2017\u5e74\u5fae\u4fe1\u751f\u6001\u7684\u7535\u5546\u603bGMV\u5df2\u8d85\u8fc7\u4e07\u4ebf\u3002\u674e\u6210\u4e1c\u5206\u6790\uff0c\u5176\u4e2d\u5fae\u5546\u5360\u5927\u90e8\u5206\uff0c\u7ea6\u4e3a6000\u4ebf\uff0c\u4eac\u4e1c1000\u4ebf\uff0c\u5fae\u4fe1\u516c\u4f17\u53f7\u5782\u76f4\u7535\u55462000\u4ebf\uff0c\u57fa\u4e8e\u6709\u8d5e\u3001\u5fae\u5e97\u3001\u5fae\u76df\u5de5\u5177\u7684\u7ea62000\u4ebf\u3002\u8fd9\u8fd8\u4e0d\u5305\u62ec\u5fae\u4fe1\u6dd8\u5b9d\u5ba2\u548c\u62fc\u591a\u591a\u901a\u8fc7\u5fae\u4fe1\u5f15\u6d41\u7684\u4ea4\u6613\u989d\u3002\u4e0d\u8fc7\u8fd9\u4e00\u6570\u636e\u672a\u5f97\u5230\u5fae\u4fe1\u65b9\u9762\u7684\u8bc1\u5b9e\u3002<\/p>\n<p>\t\u5fae\u4fe1\u751f\u6001\u7684\u4e0a\u4e00\u6ce2\u7ea2\u5229\u662f\u8ba2\u9605\u53f7\uff0c\u4f46\u5728\u8fd9\u4e2a\u6e38\u620f\u91cc\uff0c\u724c\u684c\u4e0a\u5269\u4e0b\u7684\u4eba\u5df2\u4e0d\u591a\u3002\u674e\u6210\u4e1c\u8868\u793a\uff1a\u201c\u5fae\u4fe1\u516c\u4f17\u53f7\u7684\u5f00\u53d1\u95e8\u69db\u662f\u6bd4\u8f83\u9ad8\u7684\uff0c\u4f53\u9a8c\u4e5f\u4e0d\u597d\uff0c\u5c0f\u7a0b\u5e8f\u7684\u65b9\u5f0f\u964d\u4f4e\u4e86\u95e8\u69db\uff0c\u56e0\u6b64\u53ef\u80fd\u5bfc\u81f4\u5fae\u4fe1\u7535\u5546\u751f\u6001\u7684\u5d1b\u8d77\u3002\u201d<\/p>\n<p>\t\u5de8\u989d\u6d41\u91cf\u5165\u53e3\uff0c\u7814\u53d1\u548c\u83b7\u5ba2\u6210\u672c\u4f4e\uff0c\u573a\u666f\u8f7b\u91cf\u5316\uff0c\u793e\u7fa4\u5feb\u901f\u88c2\u53d8\uff0c\u9ad8\u6548\u7684\u62c9\u65b0\u4fc3\u6d3b\uff0c\u5feb\u901f\u4ea4\u6613\uff0c\u5b9e\u4f53\u5e97\u7684\u9644\u8fd1\u529f\u80fd\u2026\u2026\u5c0f\u7a0b\u5e8f\u770b\u4e0a\u53bb\u90a3\u4e48\u7f8e\uff0c\u4f46\u662f\u4e5f\u6709\u4eba\u8ba4\u4e3a\uff1a\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u88ab\u9ad8\u4f30\u4e86\u3002<\/p>\n<p>\t\u5bf9\u4e8e\u6ca1\u6709\u5c1d\u8bd5\u8fc7\u5728\u8be5\u5e73\u53f0\u6216\u8005\u54c1\u724c\u8d2d\u7269\u7684\u7528\u6237\u6765\u8bf4\uff0c\u5c0f\u7a0b\u5e8f\u7701\u53bb\u4e86\u4e0b\u8f7dApp\u7684\u9ebb\u70e6\uff0c\u4f46\u662f\u4e2d\u5c0f\u5546\u5bb6\u60f3\u8981\u4f9d\u9760\u5c0f\u7a0b\u5e8f\u53d1\u5c55\u5374\u5e76\u975e\u90a3\u4e48\u5bb9\u6613\uff0c\u5c0f\u7a0b\u5e8f\u7535\u5546\u5e76\u6ca1\u6709\u6210\u719f\u7684\u4f53\u7cfb\u548c\u76d1\u7ba1\u673a\u5236\uff0c\u6ca1\u6709\u5f62\u6210\u53d1\u5c55\u7535\u5546\u6240\u9700\u8981\u7684\u4e00\u5957\u5b8c\u6574\u4f53\u7cfb\u3002<\/p>\n<p>\t\u867d\u7136\u793e\u4ea4\u751f\u6001\u91cc\u6d41\u91cf\u66f4\u4fbf\u5b9c\u3001\u590d\u8d2d\u66f4\u9ad8\uff0c\u4f46\u5c0f\u7a0b\u5e8f\u5546\u5bb6\u4e0d\u5f97\u4e0d\u9762\u5bf9\u4e00\u4e2a\u95ee\u9898\u2014\u2014\u964c\u751f\u8d2d\u4e70\u8f6c\u5316\u7387\u4f4e\u3002<\/p>\n<p>\t\u6709\u8d5e\u63d0\u4f9b\u7684\u6570\u636e\u663e\u793a\uff0c\u5728\u6709\u8d5e\u5e73\u53f0\u7684\u5c0f\u7a0b\u5e8f\u5546\u5bb6\u7c89\u4e1d\u8f6c\u5316\u7387\u9ad8\u8fbe20-40%\uff0c\u4f46\u662f\u975e\u7c89\u4e1d\u8f6c\u5316\u7387\u4e0d\u8db31%\uff0c\u5373\u65b0\u5ba2\u8f6c\u5316\u7387\u53ea\u67091%\u3002\u5bf9\u6b64\uff0c\u6709\u8d5e\u57283\u670813\u65e5\u53d1\u5e03\u201c\u6709\u8d5e\u62c5\u4fdd\u201d\u670d\u52a1\uff0c\u5e0c\u671b\u628a1%\u7684\u8f6c\u5316\u7387\u63d0\u9ad8\u52303-5%\u3002<\/p>\n<p>\t\u5f20\u5c0f\u9f99\u8bf4\uff0c\u5c0f\u7a0b\u5e8f\u662f\u201c\u7528\u5b8c\u5373\u8d70\u201d;\u4e0b\u4e00\u53e5\u662f\uff0c\u201c\u8d70\u4e86\u8fd8\u4f1a\u56de\u6765\u201d\u3002\u552f\u54c1\u4f1a\u6709\u5173\u8d1f\u8d23\u4eba\u5219\u544a\u8bc9\u5168\u5929\u5019\u79d1\u6280\uff0c\u817e\u8baf\u62e5\u6709\u5b8c\u6574\u7684\u751f\u6001\u4f53\u7cfb\uff0c\u5c06\u4e3a\u552f\u54c1\u4f1a\u63d0\u4f9b\u6d41\u91cf\u548c\u5185\u5bb9\u652f\u6301\uff0c\u5f53\u5fae\u4fe1\u7528\u6237\u4e0b\u6b21\u518d\u6b21\u60f3\u53bb\u8d2d\u4e70\u5546\u54c1\u65f6\uff0c\u4ed6\u80fd\u901a\u8fc7\u5fae\u4fe1\u5feb\u901f\u7684\u627e\u5230\u4f60\u7684\u201c\u5546\u5e97\u201d\uff0c\u65e0\u9700\u518d\u6b21\u6253\u5f00\u5176\u4ed6APP\uff0c\u5728\u5fae\u4fe1\u4e2d\u53ef\u5b8c\u6210\u4e8c\u6b21\u8f6c\u5316\u3002<\/p>\n<p>\t\u4f46\u662f\uff0c\u76f8\u6bd4\u4e8eApp\u548cPC\u7aef\uff0c\u5c0f\u7a0b\u5e8f\u7684\u7559\u5b58\u7387\u4ecd\u7136\u8f83\u4f4e\u3002\u963f\u62c9\u4e01\u7edf\u8ba1\u5e73\u53f0\u53d1\u5e03\u7684\u300a2017\u5c0f\u7a0b\u5e8f\u751f\u6001\u767d\u76ae\u4e66\u300b\u663e\u793a\uff0c\u5c0f\u7a0b\u5e8f\u7528\u6237\u51b3\u7b56\u94fe\u77ed\uff0c\u5e73\u5747\u4f7f\u7528\u65f6\u957f5\u5206\u949f\u5de6\u53f3;\u5c0f\u7a0b\u5e8f7\u5929\u7684\u7559\u5b58\u53ea\u67093.2%\uff0c\u800cApp\u5e94\u7528\u5e02\u573a\u548cPC\u7aef\u7684\u7559\u5b58\u7387\u572840%\u5de6\u53f3\u3002<\/p>\n<p>\t\u4e94\u4e2a\u6708\u5185\u505a\u51fa6000\u4e07GMV\u7684\u4e8e\u5c0f\u6208\u8ba4\u4e3a\uff0c\u5fae\u4fe1\u7684\u903b\u8f91\u662f\u793e\u4ea4\uff0c\u5176\u7535\u5546\u57fa\u7840\u7684\u6280\u672f\u5e95\u5c42\u8fd8\u5f88\u4e0d\u6210\u719f\u3002\u4f8b\u5982\uff0c\u5c0f\u7a0b\u5e8f\u6ca1\u6709\u63a8\u9001\u6d88\u606f\u7684\u673a\u5236\uff0c\u5982\u65b0\u54c1\u4e0a\u7ebf\u3001\u65b0\u6d3b\u52a8\u7b49\uff0c\u6ca1\u529e\u6cd5\u53ca\u65f6\u901a\u77e5\u5230\u4f1a\u5458\uff0c\u5ba2\u670d\u6c9f\u901a\u8d77\u6765\u4e5f\u5f88\u5bb9\u6613\u6389\u5230\u201c\u7f1d\u201d\u91cc\uff0c\u53ef\u4ee5\u7406\u89e3\u4e3a\uff0c\u5c0f\u7a0b\u5e8f\u5728\u7535\u5546\u8dd1\u9053\u7684\u53d1\u5c55\u6c34\u5e73\u76f8\u5f53\u4e8e\u5341\u5e74\u524d\u7684\u6dd8\u5b9d\u3002<\/p>\n<p>\t\u201c\u4f46\u662f\uff0c\u5fae\u4fe1\u662f\u4e3a\u4e86\u793e\u4ea4\u573a\u666f\u8bde\u751f\u7684\uff0c\u817e\u8baf\u4e0d\u4f1a\u505a\u63a7\u8d27\u7684\u4e8b\uff0c\u6211\u4e5f\u4e0d\u8ba4\u4e3a\u5b83\u5e94\u8be5\u81ea\u5df1\u53bb\u505a\u7535\u5546\u201d\uff0c\u4e8e\u5c0f\u6208\u8bf4\uff0c\u201c\u5fae\u4fe1\u7684\u91ce\u5fc3\u662f\u505aApp Store\uff0c\u800c\u4e0d\u662f\u590d\u5236\u4e00\u4e2a\u963f\u91cc\u5df4\u5df4\u201d\u3002<\/p>\n<p>\t\u674e\u6210\u4e1c\u5219\u8ba4\u4e3a\uff0c\u957f\u671f\u6765\u770b\uff0c\u5c0f\u7a0b\u5e8f\u7535\u5546\u5bf9\u963f\u91cc\u6ca1\u4ec0\u4e48\u5f71\u54cd\uff0c\u751a\u81f3\u672a\u5fc5\u662f\u574f\u4e8b\uff0c\u201c\u5c0f\u7a0b\u5e8f\u4f1a\u52a0\u901f\u4f20\u7edf\u96f6\u552e\u7684\u7ebf\u4e0a\u5316\uff0c\u52a0\u901f\u7528\u6237\u6e17\u900f\u3001\u52a0\u901f\u7f51\u8d2d\uff0c\u4f46\u5c0f\u7a0b\u5e8f\u8fd8\u6709\u5f88\u591a\u95ee\u9898\uff0c\u5982\u679c\u5c0f\u7a0b\u5e8f\u7535\u5546\u4f53\u9a8c\u4e0d\u597d\u7684\u8bdd\uff0c\u7b49\u4e8e\u662f\u5728\u4e3a\u6dd8\u5b9d\u3001\u5929\u732b\u6559\u80b2\u7528\u6237\u3002\u201d<\/p>\n<p>\t\u6570\u5471\u5471\u662f\u6570\u5471\u5471\u65d7\u4e0b\u4e00\u6b3e\u5e26\u5c0f\u7a0b\u5e8f\u7684SaaS\u5fae\u4fe1\u5206\u9500\u7cfb\u7edf\uff0c\u53ef\u4ee5\u5e2e\u52a9\u5546\u5bb6\u5feb\u901f\u642d\u5efa\u5fae\u5546\u57ce\u3001\u62db\u52df\u5927\u91cf\u5206\u9500\u5546\u3001\u6253\u901a\u4f9b\u5e94\u5546\u548c\u4ee3\u7406\u5546\uff0c\u53ef\u642d\u914d\u591a\u79cd\u8425\u9500\u5de5\u5177\u53ca\u8425\u9500\u5c0f\u7a0b\u5e8f\u4f7f\u7528\uff0c\u662f\u4e00\u6b3e\u771f\u6b63\u7684\u4ece\u4e0a\u6e38\u5230\u4e0b\u6e38\uff0c\u7ebf\u4e0a\u7ebf\u4e0b\u5168\u6253\u901a\u7684\uff0c\u4e13\u6ce8\u8425\u9500\u7684\u5fae\u5206\u9500\u7cfb\u7edf\uff0c\u9002\u7528\u4e8e\u591a\u573a\u666f\u591a\u884c\u4e1a\uff0c\u65e8\u5728\u5e2e\u5546\u5bb6\u5feb\u901f\u5356\u8d27\uff0c\u5b9e\u73b0\u4e1a\u7ee9\u500d\u589e\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u636e\u6570\u5471\u5471\u5c0f\u7f16\u591a\u591a2018\u5e744\u67082\u65e5\u7684\u6700\u65b0\u89c2\u5bdf\uff1a\u201c\u5341\u51e0\u5e74\u524d\uff0c\u6dd8\u5b9d\u90a3\u6ce2\u5728\u56db\u5b63\u9752(\u4e2d\u56fd\u6700\u5177\u5f71\u54cd\u529b\u7684\u670d\u88c5\u6279\u53d1\u5e02\u573a)\u635e\u51fa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/www.shugg.cn\/shuzhihua\/wp-json\/wp\/v2\/posts\/6129"}],"collection":[{"href":"https:\/\/www.shugg.cn\/shuzhihua\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shugg.cn\/shuzhihua\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shugg.cn\/shuzhihua\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shugg.cn\/shuzhihua\/wp-json\/wp\/v2\/comments?post=6129"}],"version-history":[{"count":0,"href":"https:\/\/www.shugg.cn\/shuzhihua\/wp-json\/wp\/v2\/posts\/6129\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.shugg.cn\/shuzhihua\/wp-json\/wp\/v2\/media?parent=6129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shugg.cn\/shuzhihua\/wp-json\/wp\/v2\/categories?post=6129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shugg.cn\/shuzhihua\/wp-json\/wp\/v2\/tags?post=6129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}