\t\u3000\u30002021\u5e74\u79c1\u57df\u6d41\u91cf\u5df2\u7ecf\u6210\u4e3a\u54c1\u724c\u8425\u9500\u4e0d\u53ef\u5ffd\u89c6\u7684\u9635\u5730\uff0c\u79c1\u57df\u8fd0\u8425\u6b63\u5728\u63a8\u9ad8\u4f01\u4e1a\u6574\u4f53GMV\u589e\u957f\u30022021\u5e74\u79c1\u57df\u6d41\u91cf\u8fd0\u8425\u7684\u8d8b\u52bf\u662f\u4ec0\u4e48?\u4f1a\u53d1\u751f\u54ea\u4e9b\u65b0\u7684\u53d8\u5316?\u4f1a\u5bf9\u884c\u4e1a\u548c\u4ea7\u4e1a\u9020\u6210\u54ea\u4e9b\u6df1\u523b\u7684\u5f71\u54cd?\u4f01\u4e1a\u56e0\u6b64\u8981\u91c7\u53d6\u54ea\u4e9b\u5e94\u5bf9\u63aa\u65bd?<\/p>\n
\t\u3000\u3000\u300a2021\u4e2d\u56fd\u79c1\u57df\u8425\u9500\u767d\u76ae\u4e66\u300b\u514d\u8d39\u9886!\u5e26\u4f60\u4e86\u89e3\u79c1\u57df\u6d41\u91cf4\u7c7b\u8fd0\u8425\u6a21\u5f0f!<\/p>\n
\t\u3000\u3000\u6700\u8fd1\u817e\u8baf\u8425\u9500\u6d1e\u5bdf(TMI)\u548c\u6ce2\u58eb\u987f\u54a8\u8be2(BCG)\u8054\u624b\u53d1\u5e03\u4e86\u300a2021\u4e2d\u56fd\u79c1\u57df\u8425\u9500\u767d\u76ae\u4e66\u300b\uff0c\u8fd9\u662f\u4e00\u4efd\u5f88\u6709\u6307\u5f15\u6027\u7684\u767d\u76ae\u4e66\uff0c\u5bf9\u4f01\u4e1a\u672a\u6765\u79c1\u57df\u7684\u642d\u5efa\u6709\u5f88\u591a\u501f\u9274\u610f\u4e49\uff0c\u63a5\u4e0b\u6765\u5c31\u5176\u4e2d\u4e00\u90e8\u5206\u5185\u5bb9–\u79c1\u57df\u6d41\u91cf\u4e2d\u7684\u56db\u7c7b\u8fd0\u8425\u6a21\u5f0f\uff0c\u8fdb\u884c\u8bb2\u89e3\uff0c\u6587\u672b\u9886\u53d6\u5b8c\u6574\u767d\u76ae\u4e66\u3002<\/p>\n
\t\u3000\u30001\u3001\u5174\u8da3\u540c\u597d\u8fd0\u8425\u6a21\u5f0f<\/p>\n
\t\u3000\u3000\u8fd9\u7c7b\u8fd0\u8425\u6a21\u5f0f\u4e2d\uff0c\u9002\u5408\u9ad8\u9891\u9ad8\u5ba2\u5355\u4ef7\u4ea7\u54c1\uff0c\u9002\u7528\u884c\u4e1a\u6bd4\u5982\u65f6\u88c5\u3001\u5927\u4f17\u5316\u7f8e\u5986\u3001\u65c5\u6e38\u4ea7\u54c1\u7b49\u3002\u6f5c\u6c34\u8ddf\u968f\u8005(\u591a\u5173\u6ce8\u3001\u4f4e\u4e92\u52a8\u3001\u5c11\u5206\u4eab)\u548c\u6df1\u7c89\u79cd\u8349\u515a(\u8ff7\u79c1\u57df\u3001\u9891\u8d2d\u4e70\u3001\u6613\u51b2\u52a8)\u5360\u6bd4\u9ad8\uff0c\u4f1a\u66f4\u6ce8\u91cd\u4ea7\u54c1\u7684\u989c\u503c\u548cKOL\u63a8\u8350\uff0c\u559c\u6b22\u8fb9\u770b\u8fb9\u4e70\u3002<\/p>\n
\t\u3000\u3000\u79c1\u57df\u8fd0\u8425\u9700\u8981\u95fa\u871c\u5f0f\u8d34\u5fc3\u5206\u4eab\u3002\u9700\u8981\u91cd\u70b9\u8fd0\u8425\u201c\u7528\u6237\u83b7\u53d6\u201d \u4e0e\u201c\u8f6c\u5316\u7559\u5b58\u201d\uff0c\u5b9e\u73b0\u5177\u5907\u6269\u6563\u6548\u679c\u7684\u53e3\u7891\u4f20\u64ad\u3002<\/p>\n
\t\u3000\u3000\u4ee5\u7f8e\u5986\u884c\u4e1a\u963f\u8299\u7cbe\u6cb9\u4e3a\u4f8b\uff0c\u516c\u57df\u4e2d\u901a\u8fc7\u8fbe\u4eba\u63a8\u8350\u79cd\u8349\u89c6\u9891\uff0c\u52a0\u4e0a\u670b\u53cb\u5708\u7cbe\u51c6\u6295\u653e\u805a\u712620-40\u5c81\u4e2d\u9ad8\u7aef\u5973\u6027\u7fa4\u4f53\uff0c\u501f\u52a9\u660e\u661f\u548cKOL\u6fc0\u6d3b\u7528\u6237\uff0c\u901a\u8fc7\u54c1\u724c\u7684\u5b98\u65b9\u76f4\u64ad\uff0c\u5b9e\u73b0\u6df1\u5ea6\u79cd\u8349\uff0c\u9ad8\u6548\u8f6c\u5316\u3002<\/p>\n
\t\u3000\u3000\u540e\u7eed\u7ee7\u7eed\u901a\u8fc7\u4f01\u4e1a\u5fae\u4fe1\u6c89\u6dc0\u7528\u6237\uff0c\u5728\u5fae\u4fe1\u793e\u7fa4\u4e2d\u901a\u8fc7\u8fd0\u8425\u624b\u6bb5\u6301\u7eed\u6fc0\u53d1\u7528\u6237\u7684\u8d2d\u4e70\u6b32\u671b\uff0c\u76f4\u64ad\u5e26\u8d27\u548c\u5c0f\u7a0b\u5e8f\u5546\u57ce\u76f8\u8f85\u76f8\u6210\uff0c\u5f62\u6210\u95ed\u73af\u3002<\/p>\n
\t\u3000\u3000\u5176\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u7ea63\u500d\uff0c\u83b7\u5ba2\u6210\u672c\u964d\u4f4e70%\u3002<\/p>\n
\t\u3000\u30002\u3001\u77e5\u8bc6\u4e13\u5bb6\u8fd0\u8425\u6a21\u5f0f<\/p>\n
\t\u3000\u3000\u8fd9\u7c7b\u8fd0\u8425\u6a21\u5f0f\u4e2d\uff0c\u9002\u5408\u9ad8\u9891\u9ad8\u5ba2\u5355\u4ef7\u4ea7\u54c1\uff0c\u9002\u7528\u884c\u4e1a\u6bd4\u5982\u6bcd\u5a74\u7c7b\u4ea7\u54c1\u3001\u6559\u80b2\u7c7b\u8bfe\u7a0b\u3001\u9ad8\u7aef\u7f8e\u5986\/\u62a4\u80a4\u54c1\u3002<\/p>\n
\t\u3000\u3000\u54c1\u8d28\u751f\u6d3b\u5bb6(\u6bd4\u54c1\u8d28\u3001\u4eab\u670d\u52a1)\u548c\u6d3b\u8dc3\u5206\u4eab\u5bb6(\u89e6\u70b9\u591a\u3001\u9ad8\u590d\u8d2d\u3001\u7231\u5206\u4eab)\u5360\u6bd4\u9ad8\uff0c\u8fd9\u7c7b\u6a21\u5f0f\u7684\u6d88\u8d39\u8005\u6ce8\u91cd\u4ea7\u54c1\u4fe1\u606f\u548c\u53e3\u7891\u4ee5\u53ca\u54c1\u724c\u4e92\u52a8\u3002<\/p>\n
\t\u3000\u3000\u79c1\u57df\u8fd0\u8425\u9700\u8981\u5efa\u7acb\u201c\u4e13\u5bb6\u201d\u5f62\u8c61\uff0c\u63d0\u5347\u6d88\u8d39\u8005\u5bf9\u4e8e\u54c1\u724c\u7684\u4fe1\u8d56\u3002\u9700\u8981\u91cd\u70b9\u8fd0\u8425\u201c\u7528\u6237\u83b7\u53d6\u201d \u4e0e\u201c\u7c89\u4e1d\u4e92\u52a8\u201d \uff0c\u5b9e\u73b0\u53e3\u7891\u4f20\u64ad\u548c\u6df1\u5ea6\u79cd\u8349\u3002<\/p>\n
\t\u3000\u3000\u4ee5\u98de\u9e64\u54c1\u724c\u4e3a\u4f8b\uff0c\u901a\u8fc7\u670b\u53cb\u5708\u7cbe\u51c6\u6295\u653e\u6c89\u6dc0\u7528\u6237\uff0c\u6253\u9020\u641c\u4e00\u641c\u5fae\u4fe1\u54c1\u724c\u4e13\u533a\uff0c\u516c\u4f17\u53f7\u6301\u7eed\u4e3a\u5b9d\u5988\u7fa4\u4f53\u8f93\u51fa\u4f18\u8d28\u7684\u80b2\u513f\u5185\u5bb9\uff0c\u57f9\u517b\u7528\u6237\u4e0e\u54c1\u724c\u4e4b\u95f4\u7684\u7c98\u6027\u3002<\/p>\n
\t\u3000\u3000\u901a\u8fc7\u4f01\u4e1a\u5fae\u4fe1\u5b9e\u73b0\u4e00\u5bf9\u4e00\u7684\u89e6\u8fbe\uff0c\u8fd0\u7528\u591a\u79cd\u5de5\u5177\u5728\u5fae\u4fe1\u793e\u7fa4\u5185\u901a\u8fc7\u80b2\u513f\u4ea4\u6d41\u3001\u62bd\u5956\u4e92\u52a8\u3001\u80b2\u513f\u79d1\u666e\u3001\u76f4\u64ad\u5e26\u8d27\u3001KOC\u5206\u4eab\u7b49\u65b9\u5f0f\u589e\u8fdb\u4e92\u52a8\uff0c\u63d0\u5347\u6d88\u8d39\u8005\u7684\u54c1\u724c\u4fe1\u8d56\u548c\u53c2\u4e0e\u79ef\u6781\u6027\u3002<\/p>\n
\t\u3000\u3000\u79c1\u57df\u7c89\u4e1d\u7559\u5b58\u7387\u9ad8\u8fbe63%\uff0c2020\u4e0a\u534a\u5e74\u516c\u4f17\u53f7\u65b0\u589e\u7c89\u4e1d27\u4e07+\uff0cROI\u63d0\u5347300%<\/p>\n
\t\u3000\u30003\u3001\u4e13\u5c5e\u987e\u95ee\u8fd0\u8425\u6a21\u5f0f<\/p>\n
\t\u3000\u3000\u8fd9\u7c7b\u8fd0\u8425\u6a21\u5f0f\uff0c\u9002\u5408\u4f4e\u9891\u9ad8\u5ba2\u5355\u4ef7\u4ea7\u54c1\uff0c\u9002\u7528\u884c\u4e1a\u6bd4\u5982\u5962\u4f88\u54c1\u3001\u6c7d\u8f66\u3001\u5bb6\u5c45\u3002<\/p>\n
\t\u3000\u3000\u79c1\u57df\u8fd0\u8425\u9700\u8981\u5bfc\u8d2d\u578b\u7ec6\u81f4\u670d\u52a1\uff0c\u6ce8\u91cd\u54c1\u724c\u7684\u5168\u65b9\u4f4d\u4f53\u9a8c\uff0c\u5305\u62ec\u6d3b\u52a8\u3001\u793e\u4ea4\u3001\u4e2a\u6027\u5316\u670d\u52a1\u7b49\u3002\u91cd\u70b9\u8fd0\u8425\u7c89\u4e1d\u4e92\u52a8\uff0c\u5168\u9762\u7acb\u4f53\u7684\u670d\u52a1\u7c89\u4e1d\u3002<\/p>\n
\t\u3000\u3000\u4ee5\u60e0\u666e\u4e3a\u4f8b\uff0c\u9996\u521b\u7ebf\u4e0b\u95e8\u5e97\u5168\u94fe\u670d\u52a1\u7ebf\u4e0a\u5316\uff0c\u4e0a\u5343\u5bb6\u7ebf\u4e0b\u95e8\u5e97LBS\u533a\u57df\u5b9a\u4f4d\u8bc6\u522b\uff0c\u901a\u8fc7\u5c0f\u7a0b\u5e8f\u548c\u516c\u4f17\u53f7\u6253\u9020\u5185\u5bb9\u8fd0\u8425\u4fc3\u8fdb\u7559\u8d44\uff0c\u6253\u901a\u4f01\u4e1a\u5fae\u4fe1\uff0c1V1\u5bfc\u8d2d\u5728\u7ebf\u76f4\u8fde\uff0c\u53ca\u65f6\u8ddf\u5355\uff0c\u7559\u8d44\u8f6c\u5316\u7387\u63d0\u53472\u500d\uff0c\u6708\u7559\u8d44\u91cf\u63d0\u534710\u500d\u3002<\/p>\n
\t\u3000\u30004\u3001\u8d2d\u7269\u53c2\u8c0b\u8fd0\u8425\u6a21\u5f0f<\/p>\n
\t\u3000\u3000\u8fd9\u7c7b\u8fd0\u8425\u6a21\u5f0f\uff0c\u9002\u5408\u9ad8\u9891\u4f4e\u5ba2\u5355\u4ef7\u4ea7\u54c1\uff0c\u9002\u7528\u884c\u4e1a\u6bd4\u5982\u9910\u996e\u3001\u5bb6\u5ead\u62a4\u7406\/\u65e5\u5316\u3002\u7cbe\u660e\u6d88\u8d39\u8005(\u6027\u4ef7\u6bd4\u3001\u6311\u4ea7\u54c1\u3001\u4e3b\u6361\u6f0f)\u5360\u6bd4\u8f83\u9ad8\uff0c\u6d88\u8d39\u8005\u66f4\u5173\u6ce8\u4fc3\u9500\u4fe1\u606f\u548c\u8d2d\u4e70\u7684\u4fbf\u6377\u6027\u3002<\/p>\n
\t\u3000\u3000\u79c1\u57df\u8fd0\u8425\u4e0a\u662f\u8981\u5e2e\u52a9\u7528\u6237\u7701\u94b1\uff0c\u9700\u8981\u91cd\u70b9\u8fd0\u8425\u8f6c\u5316\u4e0e\u7559\u5b58\u73af\u8282\uff0c\u5b9e\u73b0\u7c89\u4e1d\u4ef7\u503c\u6700\u5927\u5316\u3002<\/p>\n
\t\u3000\u3000\u4ee5\u6bcf\u65e5\u9ed1\u5de7\u4e3a\u4f8b\uff0c\u901a\u8fc7\u670b\u53cb\u5708\u7684\u7cbe\u51c6\u63a8\u9001\u5c06\u7c89\u4e1d\u6c89\u6dc0\u5728\u4f01\u4e1a\u5fae\u4fe1\u4e0e\u7c89\u4e1d\u4e92\u52a8\uff0c\u4e13\u5c5e\u5ba2\u670d\u201c\u9ed1\u5de7\u9171\u201d\u968f\u65f6\u968f\u5730\u901a\u8fc7\u4f01\u4e1a\u5fae\u4fe1\u89e3\u51b3\u552e\u524d\u552e\u540e\u6240\u6709\u95ee\u9898\u3002<\/p>\n
\t\u3000\u3000\u591a\u573a\u666f\u3001\u591a\u89e6\u70b9\u6fc0\u53d1\u7c89\u4e1d\u8d2d\u4e70\u6b32\u671b\u3002\u63a8\u51fa\u793e\u7fa4\u4e13\u5c5e\u798f\u5229\uff0c\u6bd4\u5982\u65b0\u54c1\u5c1d\u9c9c\uff0c\u5168\u7f51\u7387\u5148\u8bd5\u5403\u3001\u4eab\u53d7\u6bd4\u5934\u90e8\u4e3b\u64ad\u76f4\u64ad\u4ef7\u4ec5\u9ad81\u5143\u7684\u4f18\u60e0\u7b49\u3002<\/p>\n
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